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Watering System Boost Sales, Saves Time at Rosauer's
Rosauer's on 29th Avenue in Spokane, WA ranks NUMBER ONE IN SALES for the chain because of Tanks-A-Lot says floral department manager Cindy Ehlers. She credits the system with increasing sales, reducing watering time, reducing shrink, and allowing her to buy a greater variety of product.
"I have 100 Easter lilies in the store for Easter," she says. "And 350 poinsettias for Christmas. With the Tanks-A-Lot to water them, I doubled what I sold the year before."
She says the system has cut her watering time by 75%. Before using the Flexwand® Cindy had to remove each arrangement from the cooler for watering. Now she reaches everything in the cooler easily.
Hanging plants don't need to be taken down for watering thanks to Flexwand®.
Cindy says. "We placed tiered displays in other areas and added more tiers to the displays in the floral department. I have an island at the entrance and one near the Express line that I water easily anytime they need it."
Cindy says the Tanks-A-Lot has changed her buying habits. She stocks a greater variety now and puts plants such as 8-12 inch blooming plants in other departments for impulse purchases. And she doesn't hesitate to buy products such as hydrangeas anymore for fear of not having time to water them.
The Tanks-A-Lot is a big advantage when Cindy is busy. Because it is not complicated, a helper clerk can water.
Cindy says at first she did not realize the capability of the machine but now, "I couldn't live without it."
"I have 20% less product loss now that I use Tanks-A-Lot," She says. "I sell twice as much product now, and it ensures that I have time to give my customers the service they deserve."
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